Posted in Demograph

Written by Paul Stallard on Tuesday, 30 June 2009 15:42

Well lots potentially. A good name should be an immediate expression of what you’re all about. It’s important to get it right. You’re stuck with it forever after all. We don’t want our new company being teased in the playground when it goes to school. But coming up with a decent name is quite a challenge. You don’t want something someone else has got already. The url needs to be available. You can’t just pick any old word. Oh no.

We wanted a name that sounded technological and human at the same time. Sort of arts meets science. Digital meets people.

The OED defines demography as

“the study of the structure of human populations using statistics of births, deaths, wealth, disease, etc.”

We go a bit beyond statistics. We like the occasional number. But we use all kinds of tools to study how people think, feel and behave. Especially digital ones. But the spirit was there. And we think it sounds quite distinguished.

So ladies and gentlemen we give you... Demograph.  A research company for the digital age.

Image source: Flickr

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