Demographers
Understanding life at the human-digital interface requires a diverse set of skills. Take a bunch of researchers, usability experts, communications thinkers, brand strategists, data experts, anthropologists and digital developers. Add an eagerness to push the possibilities of research and a desire to shape the online world. Mix it all up and what do you get? Innovative research techniques leading to commercially powerful findings. Or so we find.
Directors
Paul Stallard
Paul has spent the last 10 years developing powerful communications strategies for brands in nearly every sector. He's undertaken research and strategic development projects at all stages of the brand lifecycle from NPD and brand development to audience segmentation and insight generation, communications planning and evaluation. He's an experienced International researcher and has run projects across Europe and North America. He first fell in love with the joys of qualitative research and ethnographic immersion undertaking a doctorate about 'books and consumption'.
Paul is a passionate enthusiast for all things digital and an evangelist for the potential of social media to transform the relationship brands have with their users and the role audiences can play in shaping and developing products and brands. When he's not getting excited about brands in the digital age he's usually to be found being just a little bit geeky about music, bicycles, wine or books.
David Jones
David is a highly experienced and skilled researcher, planner and strategist, with client and agency side experience in B2C and B2B sectors. He has led research projects for: HSBC, The Co-operative Bank, The Open University, Travis Perkins and Whitbread amongst many others.
David is acutely interested in online consumer psychology and choice architecture in the digital space. He is equally at home doing thematic coding of qualitative interviews on brand perception, as he is evaluating trends in quantitative data on buying behaviour. He'll leave no stone unturned in the search for insight!
David Moore
David is one of the original digital media pioneers. He was running digital media agencies in the days when web users were still seen as 'early adopters' and dial up modems were the only way to connect. He can remember the days when a digital agency meant a couple of developers trying to turn a hobby into a profession. And now runs a digital agency with over 90 people providing a full range of digital services to an impressive list of blue chip clients. Along the way he's ensured the online success of Tesco.com, HSBC, AXA, Express by Holiday Inn and Castrol.
David has a near obsessive interest in designing online tools to meet real human needs. Demograph is the outcome of David's quest for ever deeper insight into the way in which people interact with the online environment.
