Demographers
Understanding life at the human-digital interface requires a diverse set of skills. Take a bunch of researchers, usability experts, communications thinkers, brand strategists, data experts, anthropologists and digital developers. Add an eagerness to push the possibilities of research and a desire to shape the online world. Mix it all up and what do you get? Innovative research techniques leading to commercially powerful findings. Or so we find.
Your Team
Rebecca Reynolds
Senior Researcher
Rebecca joined us in August 2008 from the rather yummy Nestle where she worked across their confectionary range. She is an experienced researcher and has the privilege of having worked in both client side and agency environments.
Her experience brings a broad knowledge of qualitative and quantitative research techniques ranging from the traditional to the more innovative approaches.
Rebecca has worked on a variety of projects including brand positioning, creative development, product and pack testing and brand health tracking for an array of clients and brands such as The London Eye, Tate Modern, Quality Street, KitKat, Tesco and Travis Perkins.
In her spare time Rebecca likes to unwind by going to the latest gigs and concerts, and in the summer months she can usually be found knee deep in mud in a field on the festival circuit.
Phil Spencer
Usability Analyst
Coming from a technical background, Phil has over 10 years experience as a front end web developer, and has seen the web evolve from table layouts through the dot com bust to web 2.0 and beyond. Being an early adopter of web standards and correct semantic markup he was naturally drawn towards accessibility and usability issues. These days he spends most of his time conducting usability reviews through heuristic analysis and cognitive walkthrough methodologies, developing wireframes and analysing customer journeys.
Over the last 3 years Phil has contributed to many web usability and accessibility reports and been instrumental in re-working page designs and site structures in order to improve user experience. He’s worked on projects for AXA PPP, tesco.com, HSBC, Open University and been an active contributor to the W3C web accessibility initiative interest group.
Nick Flewitt
Data Strategist
Nick began his career 18 years ago as a data analyst, before moving in to market research and then database management, taking responsibility for data-driven customer insight and direct marketing segmentation/targeting for 1 million plus customers.
More recently, he has specialised in online email and web tracking & evaluation and has worked on clients such as The Co-operative Bank, BISL Ltd, Travis Perkins, Key Camp, Freeman’s Grattan Holdings UK and Tesco.com.
Emmeline Scott
Quantitative Analyst
Emmeline is one of those rare types of researcher, being equally good at both Qual and Quant. Whether spotting data trends or moderating groups, her extremely inquisitive nature is perfect for a career in research.
Bringing in experience from her roles at Milward Brown, Cadbury and Nunwood, she has conducted advertising pre-testing and tracking, brand health and customer satisfaction projects, as well as more recently amassing extensive experience of the financial service, retail and B2B sectors.
Emmeline is a member of the Association for Qualitative Research (AQR) and an Associate member of the Market Research Society (MRS).
