Products
Interact
Our usability methodology is designed to arrive at a rich understanding of user’s conscious and unconscious behaviour when using websites. We apply a combination methodology to ensure a full understanding of user goals, behaviour and experience. Our integrated approach features:
- Expert audit
- Observed unprompted browse or task
- Recalled browsing
- Articulated browse
- Remote analysis: navigation, click mapping, timings, etc.
Access all areas
Micro panel testing of site accessibility. Panel reflects cross section of accessibility usage requirements. Expert interpretation of panel results.
Refiner
A hybrid qual/quant dual stage process allowing real time evolution of survey themes and questions followed by full scale quantitative roll out.
3D
Powerful solutions rooted in rich consumer insight via a series of three iterative research stages combining digital and non digital tools. Phase 1 involves a non interventionist approach involving observation, meme tracking and desk analysis. Phase 2 uses blogs, diaries and videos to generate free form participant response and idea generation. Phase 3 concludes the process with in depth interviews and group sessions to refine and confirm insights and outputs,
Modeller
Unique interactive client participation in quantitative research based marketing segmenatation. Includes live analysis workshop where everyone can watch segments emerge, test out whati fs and re-calibrate product or service propositions. Then create a prospect pool with counts and costs drawn from pre-enhanced data sources.
Buzzer
Blogs, searches and user generated content create noise about your brand and its contextual world. Track the noise and watch the waves generated by your communications activity.Match the level and sophistication of monitoring to your marketing needs.
Journey
We model the user journey from engagement to consideration, involvement and purchase. Define potential on and offline touchpoints and points of influence. And use this to develop powerful integrated communications strategies.
